On May 21, a tourism promotion conference was successfully held in Melbourne, Australia, gathering over 100 representatives from travel agencies, airlines, and tourism organizations from both Vietnam and Australia. The event marked a strategic milestone in enhancing international cooperation and promoting Nha Trang – Khanh Hoa as a top destination for the Australian market.
🌊 Khanh Hoa – A Premier Coastal and Eco-Tourism Destination in Vietnam
At the event, Mr. Dinh Van Thieu – Vice Chairman of the Khanh Hoa Provincial People's Committee – presented an overview of the province’s tourism potential, highlighting its rich marine ecosystem with nearly 200 islands, long coastline, and unique cultural values.
In 2024, Khanh Hoa welcomed over 10.8 million visitors, including nearly 4.7 million international tourists, underscoring the strong recovery and growth of the local tourism industry.
With a vision to become a centrally governed city by 2030, Khanh Hoa is actively seeking global partnerships, expanding air connectivity, and developing diverse and high-quality tourism products – especially eco-tourism and adventure tourism.
🌿 Kong Forest – A Symbolic Highlight in Khanh Hoa’s Tourism Promotion Strategy
One of the standout visuals showcased during the conference was Kong Forest – an eco-adventure tourism destination nestled in the pristine Hon Ba rainforest. This emerging attraction captured the attention of international partners with its immersive and sustainable offerings, including:
The presence of Kong Forest in this high-level promotion clearly reflects Khanh Hoa’s strategic direction in diversifying tourism offerings – expanding beyond coastal experiences to include forest, adventure, and ecological travel. These align with global trends favoring sustainable and experiential tourism.
🤝 Strengthening Bilateral Cooperation – Expanding Air Connectivity
During the event, a memorandum of understanding (MOU) was signed between the Nha Trang – Khanh Hoa Tourism Association and leading Australian travel companies. Airlines such as Vietnam Airlines and VietJet Air also pledged to expand direct flight routes between the two countries, enhancing convenience for international tourists visiting Nha Trang – Khanh Hoa.
Australian business representatives expressed strong interest in the province’s tourism potential, particularly in unique products like Kong Forest, as well as its high-standard accommodations and well-developed safety protocols for visitors.
✅ Conclusion
The Khanh Hoa Tourism Promotion Conference in Australia is a strategic step to boost inbound tourism and reinforce Nha Trang – Khanh Hoa’s position as a leading international destination in Vietnam.
With the presence of standout experiences like Kong Forest, Khanh Hoa is steadily building the image of a diverse, eco-friendly, and attractive destination that meets the rising demand for meaningful travel and nature-based adventures among global tourists.
Source: Xuan Thanh – Manh Cuong, Khanh Hoa Online Newspaper